Blackberry Playbook: Un Apple iPad que sirve para trabajar y no sólo para hacerse el banana con amigos?

30 10 2010

Si, está cerca, cada vez más cerca. Se trata de una nueva tablet que no tiene nada que ver con los MP7, 8 y 9 de producción genérica, ni las Android tablets presentadas hasta el momento. Diría más, parecería que Blackberry Playbook promete dejar al iPad a la altura de ese reloj despertador con Radio FM que te regaló tu tía.

Advertencia: Les está hablando una persona con experiencia hands-on  en el manejo de iPhones, iPads, Androids -viejos y nuevos- y dispositivos Blackberry de gama baja y media. La verdad que mi experiencia arroja que como herramienta de negocios nada le gana a los BBs, por ser realmente conectables con todas las “patas” del día a día de la oficina. Sí es cierto que los dispositvos Android conectan mejor con las oficinas montadas en Google Apps y Open Office, pero también hay que considerar que la mayoría de las oficinas están montadas sobre plataformas de mayor penetración Corporate. Esto es sólo un aviso para que sepan de qué tipo de persona viene el post que están por leer.

Este es el video oficial de presentación de Blackberry Playbook -disponible en 2011-

Lindo, no? Si, para mí también. De todas formas son un montón de imágenes animadas de cómo funciona, pero ningún demo live del aparato. En el momento en que presentaron este video Mike Lazaridis -foto abajo- tenía un Playbook en la mano, pero no se dignó a hacer una demostración. Claramente, porque todavía no está listo.

Este tipo de acercamientos a producto pueden ser peligrosos, porque es obvio que ningún fabricante que se precie de serlo nos va a mostrar cómo su producto laggea de pantalla a pantalla o cómo tiene problemas de conectividad en vivo y en directo -excepto que el presentador se llame William y se apellide Gates-.

Mike Lazaridis

Mike Lazaridis - Presidente y co-CEO de RIM, fabricantes de Blackberry - Crédito de la foto James Martin / CNET

Luego de este paréntesis multimedial y siguiendo con la descripción de rigor, se trata de un Tablet PC que corre un sistema operativo propietario compatible con HTML-5. Promete navegación web convencional -como en un browser en sistema Windows-Based– y va a ser compatible con JAVA y Flash 10.1, al menos.

Desde el punto de vista del hardware contará con 2 cámaras HD -en el frente y el dorso del aparato, de 3 y 5 megapixeles respectivamente-, puertos USB y micro HDMI, lo que permite conectarlo a pantallas HD para realizar presentaciones. Va a tener 1GB de ram -contra 256MB que tiene el iPad v1-, y un microprocesador dual-core de 1Ghz -versus el single-core de la manzanita-. Conectividad wireless wi-fi b/g/n y probablemente 3G, sujeto a los acuerdos que se cierren con telefónicas en los próximos meses. De todas formas el concepto de comunicación es “Amplify your Blackberry” y “Perfect Pair”, con lo cual se está pensando Playbook como un producto -en principio- para cross-selling de la popular gama de teléfonos celulares fabricados por la misma compañía.

Además, la pantalla de 7 pulgadas soportará resoluciones de hasta 1024×600 y el procesador de video promete poder manejar playback de resoluciones hasta 1080p. Si se preguntan cómo se mete un video 1080p (1920x1080px) en una pantalla 1024×600, les cuento que se hace con una tecnología de downscaling por software. Lo que es realmente sorprendente es que un aparato de estas características pueda hacer eso en tiempo real y que la batería le dure más de 2 minutos y medio.

Muchas preguntas pueden levatarse en torno a este nuevo gadget, lo que sabemos por seguro es que seguirá la política de compatibilidad de todos los dispositivos Blackberry anteriores. Esto hace de Blackberry Playbook un prospecto atractivo, insisto, antes de las pruebas hands-on.

También es cierto que en caso de comparar el Playbook de Blackberry con el iPad de Apple sería injusto hacerlo con su versión 1, dado que Apple ya está hace tiempo desarrollando su versión 2. Por el momento, desde el punto de vista de Marca, la Manzana tiene la ventaja de ser la compañía que lanzó el primer producto exitoso de la clase, que ya tiene una penetración importante en el mercado.

Hasta que tengamos más información del producto, sólo podemos abrir la discusión: Ustedes piensan que Playbook está orientado a la misma audiencia? Quizás aunque las características son similares estamos hablando de dos productos muy distintos. Opiniones?

Todos los agregados de información serán bienvenidos! 🙂

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